The Vapourist

The Vapourist

Branding & Advertising Case Study


Brief:

  • To redesign The Vapourist logo and loyalty cards.
  • Produce supporting icons for their online store.
  • Design a series of three display stands for "OASIS E-LIQUID". Their branding resources will be provided and you are to use "The Vapourist's Blue" on the signage on the top of the stands.
  • Design a series of E-mail templates for MailChimp.
  • About:

    "The Vapourist is a family-run chain of E-Cigarette retailers with stores in Derbyshire & South Yorkshire. We are the leading stockists for all your e-cig needs for all users, from starters to advanced and Mod users." They pride themselves in matching their customers with the right flavour and nicotine strength to suit their needs and combining professional service with expert knowledge.


    Break Down:



    1. Users:


    Users:

    • Smokers & Ex-Smokers
    • 18 and older
    • Working Poor to Middle Class
    • Addictive Personalities
    • Mostly with Children

    User Insights:

    • Mostly seeking a healthier lifestyle
    • Looking for cheap goods
    • 70% Looking to quit smoking
    • 30% "hobbyists"

    Action:

    • Feel & Look Safe
    • Clean & Relaxing
    • Professional
    • Easy & Simple
    • Attentive


    2. The Brand:


    Culture:

    • Friendly
    • Happy
    • Professional
    • Healthy
    • Experts

    Customer:

    • Seeking Advice
    • In Transition
    • Both Young & Old
    • Unsure

    Tone of Voice:

    • Professional
    • Knowledgable
    • Friendly
    • Here To Help
    • Empathetic

    Feel:

    • Safe
    • In Good Hands
    • Welcome
    • Reassured
    • Relaxed

    Impact:

    • Professional Image
    • Knowledgable
    • Welcoming
    • Healthy
    • A Good Fit


    X-Factor:

    They pride themselves in matching their customers with the right flavour and nicotine strength to suit their needs and combining professional service with expert knowledge.


    Key Words From The Client:

    • Friendly
    • Professional
    • Here to Help

    The Vapourist Logo
    The Vapourist Logo Colours
    The Vapourist Logo Grayscale
    The Vapourist Logo Black And White
    The Vapourist Shop Front
    The Vapourist Rewards Card
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    The Vapourist Display Stands
    The Vapourist MailChimp