Ski Stop UK

Ski Stop UK

Logo & Branding Case Study


Brief:

  • To design a logo and provide branding guidelines.
  • To develop a set of Business card for the brand.
  • About:

    Ski Stop UK is a new startup that provides a wide range of designer ski clothing and equipment at low prices.


    Break Down:



    1. Users:


    Users:

    • Male & Female
    • 21 & Over
    • Money Concious
    • Seeking Enjoyment
    • Middle - Upper Class

    User Insights:

    • Holiday-goers
    • Looking for value goods
    • Active Lifestyle
    • Exciting

    Action:

    • Look & Feel Exciting
    • Premium but affordable
    • Movement & Energy
    • Easy going
    • Simple


    2. The Brand:


    Culture:

    • Friendly
    • Easy Going
    • Exciting
    • Professional

    Customer:

    • Over 21
    • Working
    • Young or Families
    • Seeking Excitment

    Tone of Voice:

    • Easy Going
    • Professional
    • Friendly
    • Welcoming
    • Exciting

    Feel:

    • Exciting
    • Premium
    • Laid Back
    • Professional
    • Friendly

    Impact:

    • Exciting
    • Happy
    • Professional
    • Premium


    X-Factor:

    "Professionally Run", "Exciting" and "Low cost but Premium".


    Key Words From The Client:

    • Exciting
    • Professional
    • Energy
    • Easy Going

    Ski Stop UK Logo
    Ski Stop Logo Variations
    Ski Stop Logo Colours
    Ski Stop Logo Black & White
    Ski Stop Logo Mockup
    Ski Stop Business Cards
    Ski Stop Polo