Riverdale Park Website

Riverdale Home Page Thumb

Riverdale Park

Website Re-Design Case Study


Brief:

  • To redesign the website for Riverdale Park with the aim of improving engagement with new customers and providing a platform to show the parks available properties.
  • About:

    Bringing the best of retirement, Riverdale Park offers great facilities for over 50’s. Here with our welcoming community, you can easily begin your retirement.


    Break Down:



    1. Users:


    Users:

    • Over 50
    • Ready to retire
    • Looking to Relax
    • Peace of Mind
    • Working Class

    User Insights:

    • 100% over 50
    • Retired or looking to retire
    • Looking for a relaxing lifestyle
    • Safety & Security

    Action:

    • Look & Feel Safe
    • Clean & Relaxing
    • Age Friendly Design
    • Easy going
    • Simple & Intuitive


    2. The Brand:


    Culture:

    • Friendly
    • Giving
    • Happy
    • Relaxing

    Customer:

    • Over 50
    • Retired
    • Married
    • Looking for simplicity

    Tone of Voice:

    • Warm
    • Professional
    • Friendly
    • Welcoming
    • Relaxing

    Feel:

    • Safe
    • Secure
    • Relaxing
    • Welcoming
    • Friendly

    Impact:

    • Happy
    • Relaxed
    • Secure
    • Peacefull


    X-Factor:

    The Parks homes boast beautiful and individual designs only complimented by the beautifully landscaped gardens and Stone Paths. The park is situated on the edge of the peak district where there is plenty of beautiful countryside to explore.


    Key Words From The Client:

    • Relaxing
    • Safe & Secure
    • Welcoming
    • Simple & Intuitive

    Home Page: View Home Page

    Riverdale Park Home Page

    About Us: View About Us

    Riverdale Park About Us

    Out & About: View Out & About

    Riverdale Park Out & About

    Gallery: View Gallery

    Riverdale Park Gallery

    Contact Us: View Contact Us

    Riverdale Park Contact Us

    Availabilities: View Availabilities

    Riverdale Park Availability