MD Stapleton Developments

MD Stapleton Developments LTD

Logo & Branding Case Study


Brief:

  • To re-design the logo for MD Stapleton Developments LTD
  • To re-develop the Business card featuring the new branding.
  • About:

    Having managed over 40 house builds. With decades of experience, you can be confident in them to deliver you a house that surpasses your expectations.


    Break Down:



    1. Users:


    Users:

    • 2nd or 3rd time property buyers
    • In the housing market
    • Looking for a "forever home"
    • Peace of Mind
    • Working - Middle Class

    User Insights:

    • Over 25
    • In search of a new home
    • Married
    • 50% have children

    Action:

    • Look & Feel Professional
    • Clean & Relaxing
    • Experienced
    • Reliable
    • Quality


    2. The Brand:


    Culture:

    • Friendly
    • Experienced
    • Professional
    • Accommodating

    Customer:

    • Over 25
    • With Children
    • Married
    • Looking for a home

    Tone of Voice:

    • Friendly
    • Professional
    • Accommodating
    • Welcoming
    • Experienced

    Feel:

    • Trusting
    • Secure
    • Relaxed
    • Worry free
    • Understood

    Impact:

    • Professional
    • Accommodating
    • Worry free
    • Easy


    X-Factor:

    The Company has site managed over 40 house builds, each with its own bespoke design. With decades of experience, you can be confident in them to deliver you a house that surpasses your expectations.


    Key Words From The Client:

    • Experienced
    • Friendly
    • Professional
    • Accommodating

    MDS Developments LTD Logo
    MDS Developments LTD Logo Colours
    MDS Developments LTD Logo Black & White
    MDS Developments LTD Logo Mockup
    MDS Developments LTD Business Cards
    MDS Developments LTD Polo