Eclipse Eyewear Website Design

Eclipse Eyewear

Website Design Case Study


Brief:

  • To redesign the website for Eclipse Eyewear and improve brand recignition
  • To lay out new brand guidelines for the company

About:

Eclipse Eyewear is an online showroom with a large range of the latest designer sunglasses & optical frames. They pride themselves in helping you find the latest designer sunglasses & optical frames and ensuring their whole range is from the leading designer brands, and on the cutting edge of the very latest fashion and beauty trends.


Break Down:



1. Users:


Users:

  • Mostly aged 18-34
  • Male - 54%
  • Female - 46%
  • Money-conscious
  • Online Shoppers
  • Middle Class

User Insights:

  • Expensive taste
  • Looking for a "bargain"
Interests:
  • Sports
  • Travel

Action:

  • Look & Feel Profesional and Reliable
  • Quality
  • User-friendly design
  • Modern and intuitive


2. The Brand:


Culture:

  • Modern
  • Reliable
  • Professional
  • High Quality

Customer:

  • Young
  • Money-conscious
  • Mostly male
  • Mostly under 35

Tone of Voice:

  • Professional
  • Dependable
  • Helpful
  • Trustworthy

Feel:

  • Assured
  • Professional
  • Secure
  • Modern

Impact:

  • Modern
  • Trustworthy/Secure
  • Professional
  • Quality


X-Factor:

Offering the very best from leading designer brands, and on the cutting edge of the very latest fashion and beauty trends.


Key Words From The Client:

  • Modern
  • Professional
  • Trustworthy

Visit Eclipse Eyewear

Home Page: View Home Page

Brands Page: View Brands Page

Product Page