Creative re-launch Case Study
"We eat, sleep, love and drink coffee. We understand every small but important detail that goes in to brewing a great coffee and delivering an extraordinary coffee experience. We’ve used this knowledge to create a market-leading total coffee solution, to help our customers be outstanding in a fiercely competitive market."
- Male & Female
- Aged 21 and up
- Mixed income levels
Since coffee is seen as a necessity by the vast majority, our branding tactics had to be focused on setting the brand apart from the rest.
- We wanted to create a new identity for the brand that appeals to a wide variety of the population.
- The material has to be simple and easy to understand.
- We need to include the awards and certificates that UCC has to show that they are a step above the rest.
2. The Brand:
- Giving back to communities
- All Ages
- Majority aged 20-50
Tone of Voice:
"Committed to ethical practices and keeping our planet green."
Key Words From The Client: