Clothing Runner

Clothing Runner

Logo & Branding Case Study


Brief:

  • To design the logo for Clothing Runner.
  • To develop a set of Business card to represent the brand.
  • About:

    The Company is a new startup that provides designer ski clothing at affordable prices.


    Break Down:



    1. Users:


    Users:

    • All ages
    • Busy Schedule
    • Money Conscious
    • Online Shoppers
    • Working Class

    User Insights:

    • Online shoppers
    • Looking for a "bargin"
    • Working full time
    • Expensive taste

    Action:

    • Look & Feel Reliable
    • Clean & Professional
    • Suitable for all ages
    • Quality
    • Simple


    2. The Brand:


    Culture:

    • Friendly
    • Reliable
    • Professional
    • High Quality

    Customer:

    • All ages
    • Busy Schedule
    • Money Conscious
    • Online Shoppers
    • Working Class

    Tone of Voice:

    • Friendly
    • Professional
    • Dependable
    • Helpful
    • Trustworthy

    Feel:

    • Assured
    • Impressed
    • Professional
    • Secure
    • Relaxed

    Impact:

    • Professional
    • Reassuring
    • Dependable
    • Trustworthy


    X-Factor:

    Bringing professional service and high-quality goods at affordable prices!


    Key Words From The Client:

    • Trustworthy
    • Professional
    • Friendly
    • Reliable

    Clothing Runner Logo
    ClothingRunner Logo Colours
    ClothingRunner Logo Black & White
    ClothingRunner Logo Mockup
    ClothingRunner Business Cards
    ClothingRunner Tape
    ClothingRunner Polo