Bramley Park

Bramley Park

Logo & Branding Case Study


Brief:

  • To redesign the logo for Bramley Park without losing brand recognition whilst aiming to improve engagement with new customers.
  • To design the business cards for Bramley Park keeping in mind the age of the customers.
  • About:

    Bringing the best of retirement, Bramley Park offers great facilities for over 50’s. Here with our welcoming community, you can easily begin your retirement.


    Break Down:



    1. Users:


    Users:

    • Over 50
    • Ready to retire
    • Looking to Relax
    • Peace of Mind
    • Working Class

    User Insights:

    • 100% over 50
    • Retired or looking to retire
    • Looking for a relaxing lifestyle
    • Safety & Security

    Action:

    • Look & Feel Safe
    • Clean & Relaxing
    • Age Friendly Design
    • Easy going
    • Simple


    2. The Brand:


    Culture:

    • Friendly
    • Giving
    • Happy
    • Relaxing

    Customer:

    • Over 50
    • Retired
    • Married
    • Looking for simplicity

    Tone of Voice:

    • Warm
    • Professional
    • Friendly
    • Welcoming
    • Relaxing

    Feel:

    • Safe
    • Secure
    • Relaxing
    • Welcoming
    • Friendly

    Impact:

    • Happy
    • Relaxed
    • Secure
    • Peacefull


    X-Factor:

    The Parks homes boast beautiful and individual designs only complimented by the beautifully landscaped gardens and Stone Paths. The park is situated on the edge of the peak district where there is plenty of beautiful countryside to explore.


    Key Words From The Client:

    • Relaxed
    • Safe
    • Friendly
    • Community

    Bramley Park Logo
    Bramley Park Logo Variations
    Bramley Park Logo Colours
    Bramley Park Logo Greyscale
    Bramley Park Logo Mockup
    Bramley Park Business Card Mockup